![]() ![]() That is your “Page not found” page where people land once they visit some broken link. Ideally, you should see one row in the report. In my case, the full title was “Page not found – Analytics Mania”, so it was enough to enter just “Page not found”. In the search field (above the table), enter the title (or a part of it) of the 404 page. Then make sure that the main dimension (selected in the report) contains “Page title”. Log in to your Google Analytics 4 property and go to Reports > Engagement > Pages. Jump to another chapter of this blog post where I explain a workaround with Google Tag Manager.Īnyway, let’s go back to the main topic of this chapter. If the title of your “Page not found” page is too generic (or maybe it’s just the same as your homepage), then the method I will show to you will not work. If your 404 page’s title lets you distinguish that this is not just some regular page (but it says something about the page being not found), then this method will work for you. Mine is Page not found – Analytics Mania. If you see a “Page not found” message (or some other warning on a screen), that’s a good start. Next, check the title of that 404 page. Is there a 404 page on your website? You can easily check that by adding some non-sense in the URL. ![]() Track 404 Errors With Google Analytics 4 Engagement Reports Track 404 errors with Google Analytics 4 events via Google Tag manager. You will also learn this option here.I’ll explain it in the further chapter of this blog post. An option that does not require additional development. Track 404 errors with Google Analytics 4 engagement reports.In this blog post, I will cover two options: You need to fix those broken links by redirecting people to a new destination URL (I’ll cover some general tactics and tools without diving deeper into details).You need to monitor 404 errors (that’s my main focus in this blog post).There are two steps that need to be addressed: ![]() Oh, the irony! What do broken links cost your business? I don’t know… a bounce, I guess.Ī simple 301 redirect could have solved this issue. Guess what? After I clicked the link, I got a 404 error. So I did a quick search and stumbled upon the blog post “What Broken Links Cost Your Business” in Google search. In fact, did not plan to post this example at all, but it’s too hilarious.Īnyway, in 2017, I was looking for some blog post/guide to back up my arguments about why 404 errors are important to monitor and why they might hurt your business. In most cases, that might result in a bounce or, even worse – the visitor might jump over to your competitor’s website and (possibly) make a purchase there. But when he/she clicks the link – no luck. Imagine that a person is looking for particular information, and you have that topic covered on your website. Why is it bad? Mainly, it might hurt your conversions. 404 is an error message displayed by a browser indicating that an Internet address cannot be found. ![]()
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